Being able to support ideas with physical evidence is a huge asset for any startup, and it’s something I’m try to start doing more. We tend to get involved in a project and make claims based on ourselves or what we think is the answer. In addition, we often accept these assumptions even with the lack of logic necessary to continue. We then continue this telephone line of poor assumptions making more and more decisions until our final solution is nothing more than what we originally thought the answer should be. This is a huge trap and why I have found the design thinking method very difficult to execute correctly.
While speaking with a close friend recently, I tried explaining my need for metacognitive thinking in the business world (the thinking of why we think what we do, tricky I know) he agreed it was important, but saw my ability to ideate to be much more important. However, I completely disagree.
While ideation is critical, there is nothing more profound than transitioning from ideas to being able to provide evidence for WHY the idea makes sense. I have found moving from sharing assumptions to sharing useful insights is a difficult skill to master, but one that will increase the quality of your design thinking significantly. I encourage everyone who considers themselves a innovator to research and fully understand the process of metacognitive thinking. It’s challenging to learn, but is such a crucial tool for any and every entrepreneur and I hope someday I can consider myself more than an amateur in the art.
UX should fit into your everyday life and not complicate it. It should be a thought out process that goes beyond its superficial use. If we can look into making use of the metaphors of experiences without simply imitating them, our products will reflect a more in depth understanding of our desired outcomes as well as who are customers really are. If you have an interest in this field, innovation, design, or entrepreneurship, I would appreciate a follow. Also, feel free to contact me with any questions or comments.
“For the past 33 years, I have looked in the mirror every morning and asked myself: ‘If today were the last day of my life, would I want to do what I am about to do today?’ And whenever the answer has been ‘No’ for too many days in a row, I know I need to change something.”
“Keep away from people who try to belittle your ambitions. Small people always do that, but the really great make you feel that you, too, can become great.”
“Entrepreneurship is a road to self discovery. It is a journey to self-enlightenment dependent upon planning, hard work, and execution. The winding and rewarding path is paved with perseverance and cleansed with the tears of defeat. Even with the odds of success against you, the risks can be mitigated with passion, vision, teamwork, and a bit of luck. The character of an entrepreneur comes from fully understanding these unavoidable hardships and making the appropriate sacrifices to fulfill your dream and find your purpose. Stay positive, never quit, and empower those around you. Go get ‘em.”